Google Analytics is a web analytics service provided by Google that allows website owners to track and analyze their website traffic. It provides valuable insights into how users interact with a website, including information such as the number of visitors, their geographic location, the pages they visited, the time they spent on each page, and the actions they took on the site.
To use Google Analytics, website owners must add a tracking code to their website that allows Google to collect data about their website visitors. This tracking code collects data such as the user's browser type, language, and device type.
Google Analytics also provides a range of tools and reports that can help website owners make informed decisions about their website, such as identifying popular pages, tracking user behavior, and analyzing website conversion rates. Additionally, Google Analytics offers customization options that allow users to set up specific goals and track custom events on their website.
Overall, Google Analytics is a powerful tool that can provide valuable insights into website traffic and user behavior, and can help website owners make data-driven decisions to improve their website's performance
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